Sami’s Philosophy

Sami believes that ultimately, success is a journey, not a destination. He has adopted the following “23 Rules to Success” that can be applied to any business including, the business of real estate investing.

However, at the end of the day no one holds the perfect formula for winning. The most prudent plan may fail, if not excuted properly. Arthur Rubinstein said it best when he said “Success is the unconditional acceptance of life and what it brings”.

Here are Sami’s 23 rules:

  1. Nothing happens in business until someone buys or sells something. Building a business is buying or selling.
  2. Don’t try to be everything for everyone. You can’t.
  3. Remain focused on your niche and think big.
  4. When you dress up each day it’s to play in Yankee Stadium or at the Staples Center.
  5. Define your goals, tasks and responsibilities.
  6. Show supreme confidence, never arrogance.
  7. Be your client’s friend. His interest is your interest.
  8. Hire people smarter and better than you. Delegate responsibilities.
  9. Work as a team. Always.
  10. Be prepared, do your homework.
  11. Rely on your instincts and common sense. If you go against them you generally regret it.
  12. Never lose sight of what business you are in. Stick to your “Last”.
  13. If you have a problem, don’t delay. Face up to it immediately and solve it.
  14. If you make a mistake, admit it. Just don’t make too many.
  15. Take options, never give them.
  16. To dodge surprise, don’t give them and don’t take them.
  17. No nepotism. No hiring of friends, no favors and no excuses.
  18. Never rehire anyone.
  19. Be a leader and remain accessible. No project is too big, no project is too small, no person is too big, no person is too small.
  20. Everyone should be reachable anytime, anywhere, anyplace.
  21. Stay out of the spotlight. It fades your outfit.
  22. Always take the high road. Be tough but be fair and honest.
  23. Whatever happens, never lose your sense of humor.
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